Involving Gen-Z For Better Marketing Strategy
Posted On October 17, 2020
The current pandemic has wreaked havoc on every aspect of our life. Everyone is adjusting to the "new normal." The social distancing norms have added to the struggles by shifting education and workplaces to our home. However, the millennial and Gen-Z have seemed to evolve quickly with the increasing demand for e-commerce. Use of social media platforms has seen an all-time high as everyone is stuck at home. Forbes research also suggested that 55% of Gen-Z and millennials are supporting their community in trying times through campaigns and marketing.
As e-commerce is evolving, small businesses should also learn the new marketing policies and involve the Gen-Z influencers to promote their brands on social media platforms. As consumers are more aware of online shopping and working now, YouTube, Facebook, and Instagram can bring an ample amount of traffic to the business.
The politically active and environmentally conscious Gen-Z influencers are more inclined to endorse genuine brands that support their views on making an impact on society. To grab their attention, the brand must prove its professionalism by providing genuine products to support the influencer's view. The Gen-Z is aware of both genuine campaigns and false propagandas; hence, establishing the brand's authenticity is crucial.
Everyone has a phone with the internet in their hand now. Thus it makes it easier to reach anyone. Employing various marketing strategies can help in growing the audience and increasing brand awareness. Initially, build an eye-catching website for your brand. For this, learning the basics of email-marketing and keeping the mails short and catchy might bring more audience to your website. Creating an inclusive community can be another attractive policy to grab the attention of the Gen-Z influencers as well as the consumers.
The millennial generation is also keen to earn and save as much as they can. This leads them to the use of various digital apps that help them in this purpose. Many attractive schemes like free shipping or offers on products can grow the interests of Gen-Z consumers. Implementing the four P's of marketing in this era of e-commerce is necessary for a brand to grow its profits. The four P's are product, place, promotion, and price. The worldwide pandemic and economic crisis have changed the perspective of many consumers. Therefore, these marketing strategies are required to transform into a better brand in the current business world.