Huge development in Active Nutrition Market with New Research that predicts upcoming flavors in the Market

Posted On June 01, 2021     

A high-quality protein diet forms a big part of every athlete’s diet. This is because such a diet is essential for muscle growth and repair. Further, it is also crucial for recovery after strenuous exercise and workouts. Classic protein powders have always had a good consumer base in this regard; however, now a new product has gradually emerged. A wide range of convenient protein-enhanced products has captured the markets over the years.
New research by Synergy Flavours (Leading Global Flavour Expert) has brought more insight into the market. Their study highlights the unique, inspiring flavors that can be introduced to the sports nutrition market. This study is an enormous contribution to Active Nutrition Market as it brings forth a hotlist of the mainstream, growing, emerging, and established flavor trends that manufacturers can incorporate. This might further boost the market.
The study was developed by researching both Latin American and North American markets. First, researchers collected ideas and inspirations from food bloggers, futurologists, and food writers established in those regions. The collected data was then compared with quantitative data, including new product launches, global internet search trends, etc.
At last, to conclude, the team assessed and refined the list of selected flavors with their expertise. This, creating a "hot list" that mentioned all flavors that showed true potential and appeal as per the team.

The list has four heads. First refers to “emerging flavors,” the ones that are thought to be unique and ahead of the curve. The second head is termed as “growing flavors.” Those that are starting to show potential and have the ability to move into mainstream food categories. The third is “mainstream flavors,” i.e., conventional ones. And the last is “established flavors” that are already well known and might have a global reach. This research is intriguing and will possibly benefit the sport nutrition developers to predict future flavors. In addition, it might enable manufacturers to stand out when everyone is busy with producing conventional flavors.

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