Growth in Plant Based Meat Market: Next-Generation Plant Based Product can Potentially Fulfil Creatine Levels in Vegans and Vegetarians

Posted On August 13, 2021     

In the last few years, plant based meat sector has seen an augment in growth mainly due to the high demand. The composition of these products is primarily based on taste and texture, which is expected to imitate meat, more so for targeting flexitarian. Now that the competition in the market is on rise, the brands are interested in attracting the attention of the customers and to increase brand awareness. In the race of finding more innovative products, functional ingredients play a key role, especially those which occur naturally in animal products and are crucial for a healthy body.

Alzchem has brought forth a new product at this front. Their new product Creapure contains Creatine, an ingredient that would cater to vegans and vegetarians, offering them a full nutritional profile of meat while only consuming plant-based products. This is an interesting contribution to the Plant Based Meat Market as a new ingredient could potentially fulfill high energy levels for vegans and vegetarians, helping them lead a more active and healthy life.

Creatine is known to naturally occur in humans. It is critical for the storage and transport of energy in all cells. Brain, nerve, muscle, and immune cells all realize profits from dietary intake of creatine to help the body produce its own. This effect gets converted into high energy levels for an individual, both mentally and physically.

The ingredient is also widely found in animal products, namely in meat and fish, but also in some dairy products. However, plant foods do not contain creatine. As per studies, individuals whose diet does not contain creatine have lower creatine levels. A trait that is prevalent in vegans and vegetarians in comparison to omnivores who have good levels of creatine present in their bodies. For vegans and vegetarians, it is essential to add the ingredient of creatine into their diet for a better life.

Creapure is a pure creatine monohydrate to improve plant-based products. The product is safe and produced in a secured manner wherein its production process in GMP (Good Manufacturing process) is compliant and based on principles of HACCP (Hazard Analysis and Critical Control Point). Further, it is also IFS Food Certified (a quality standard certified by the Global Food Safety Initiative). Application tests done by researchers suggest that Creapure is a stable ingredient with meat alternatives. In addition, it has limitless application and could be added to dairy products, milk alternatives, cereals, and bars.

Since vegans and vegetarians have low levels of creatine, its addition to future plant-based products is expected and might become true as well.

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