Global Dietary Supplements Market Scales Up Due to Growing Demand from Adolescents

Posted On December 18, 2020     

Adolescents are the most credulous group of people when it comes to buying products, and therefore, the marketing campaigns for dietary supplements target them for selling their products. Dietary ingredients consist of minerals, amino acids, proteins, fats, and fatty acids, and other substances that can be used to supplement the diet.
 
The researchers at the University of Ljubljana studied both athletes and non-athletes of the male and female gender in order to understand the underlying objects aggravated use of dietary supplements. They also looked up the sources of recommendation for taking dietary supplements among the adolescents of Slovenia. The study reveals that the supplements are taken by both male athletes and non-athletes for two reasons, firstly for enhancement and betterment of sports performances. Secondly, they are used for the growth and development of muscles. Among the female athletes and non-athletes, the primary reason for dietary supplement consumption was boosting their immune system. Another reason that followed was the amelioration of sports performance.

Further, the study unearths that adolescents who use dietary supplements at least multiple times a year showed a high probability of being engaged in team sports such as football and basketball and not individual sports.
 
The researchers also studied the sources on whose recommendation adolescents use dietary supplements. The analysis of the data shows that over 40 percent of male and female gender used supplements on their own discretion. Other 30 percent based their usage on a recommendation from parents or other relatives.

The findings of the study disclose the use of dietary supplements is used in high amount among non-athletes and athletes of the male and female gender. The gathered evidence warns against the trivial use of such supplements.

This occurrence is a culmination of marketing campaigns from manufacturers and susceptible coverage in lay publications. It is believed that adolescents in developed countries often use dietary supplements in spite of being aware of probable harmful effects or drug interactions it may cause.

Commonly males use dietary supplements for boosting their sports performance while females are more interested in building a strong immune system to prevent illness and disease. Thus, to understand this phenomenon among adolescents of Slovenia the study was conducted. The results of the study have contributed vastly to understanding the reasons and sources of recommendations for dietary supplementation by adolescents. This was necessary for designing appropriate public health education strategies for physically active youth, their parents, and coaches.

Another study notes that if dietary supplements are taken in excess, it can elevate the risks of side effects, adding that herbal products can combine with medication, particularly in patients with cardiovascular diseases. Given the high usage of dietary supplements and the notable health benefits as well as adverse effects, a need for better regulation arises. The urgent requirement is to provide dietary supplement guidelines for the public specific to each country’s population. These studies may cause push and pull in the Dietary Supplements Market.

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